Privacy policy.

Effective Date: December 14, 2024
Last Updated: December 14, 2024

At Open Road Resorts, your privacy matters to us. Whether you’re visiting our website or staying at one of our RV parks or campgrounds, we want you to feel confident that your information is safe. This Privacy Policy explains what we collect, how we use it, and how it helps us provide the best experiences for our guests. By using our services, you agree to this policy.

1. What Information Do We Collect?

We collect information to help us serve you better:

Personal Information:

  • Your name, email address, phone number, and mailing address.

  • Payment details, like credit card information, for reservations (processed securely).

  • Reservation details, including dates of stay, number of guests, and special preferences.

Non-Personal Information:

  • Your IP address, browser type, and how you interact with our website.

  • Details collected through cookies, such as browsing preferences.

Additional Information for Hospitality Services:

  • Location data if you use GPS-enabled services to find or navigate to our properties.

  • Loyalty or rewards program details, if applicable.

2. How Do We Use Your Information?

We use the information you share with us for the following purposes:

  • Reservations: To book and confirm your stay.

  • Guest Experience: To personalize your visit, such as accommodating preferences or providing tailored recommendations.

  • Communication: To send booking confirmations, updates about your stay, and respond to inquiries.

  • Advertising and Marketing: To show you relevant offers and promotions based on your preferences and past interactions.

  • Improving Our Services: To analyze how guests interact with our website and services so we can make them better.

  • Legal Compliance: To meet regulatory requirements and protect our business.

3. How Do We Use Advertising and Marketing?

We may use your information to show you ads and offers tailored to your interests. For example:

  • Sending special promotions or personalized offers via email.

  • Displaying targeted ads on social media or other websites.

  • Using analytics to understand what services or experiences guests like most.

You can always opt out of marketing emails by clicking the “unsubscribe” link at the bottom of our messages.

4. Do We Share Your Information?

We respect your privacy and do not sell your personal information. However, we may share it with:

  • Trusted Partners: Payment processors, email marketing services, and advertising platforms to improve your experience. We share payment details with secure payment processors like Cardpointe (Fiserv).

  • Legal Authorities: If required by law or to protect our legal rights.

  • Business Transfers: In case of a merger, acquisition, or sale of assets.

5. How Do We Use Cookies and Tracking?

Cookies and similar tools help us provide a better experience. They allow us to:

  • Save your preferences for faster bookings.

  • Understand how you use our website so we can make it better.

  • Deliver ads and offers that match your interests.

You can manage cookies through your browser settings. Some features may not work properly if cookies are disabled. 

Additionally, we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

6. How Do We Protect Your Information?

We take steps to keep your information safe:

  • Secure SSL encryption for transactions on our website.

  • Use firewalls to monitor traffic and protect against malicious actors

  • Partnering with trusted, PCI-compliant payment providers.

  • Regularly reviewing our security practices.

7. What About Location?

Location Services: If you use GPS-enabled services on our website or app, we may collect your location to help you find or navigate to our parks.

8. Children’s Privacy

Our services are intended for adults. We do not knowingly collect information from children under 16. If you believe we’ve collected data from a child, please contact us so we can remove it. If a parent or guardian believes we’ve collected data from a child, they can contact us to request deletion.

9. California Residents’ Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA):

  • You can ask to see what information we have about you.

  • You can request that we delete your personal information.

To exercise these rights, contact us using the details below.

10. Rights of International Guests (Including GDPR)

If you are visiting Open Road Resorts from outside the United States, particularly from the European Economic Area (EEA) or other regions with similar data protection laws, you may have additional privacy rights. These rights include:

  • Access Your Information: You can request a copy of the personal information we have about you.

  • Correct Your Information: You can ask us to update or correct inaccurate or incomplete information.

  • Delete Your Information: You can request that we delete your personal information, subject to certain exceptions (e.g., compliance with legal obligations).

  • Restrict Processing: You can ask us to limit how we use your personal information.

  • Data Portability: You can request to receive your personal information in a format that can be easily shared.

Additional Notes for International Guests

  • Marketing Opt-Out: If you’re outside the U.S. and receive marketing emails, you can unsubscribe by clicking the “unsubscribe” link in our emails or by contacting us directly.

  • Third-Party Services: Some third-party providers we use (e.g., for payment processing or analytics) may also comply with GDPR or other data protection standards.

  • Withdraw Consent: If we rely on your consent to process your data (e.g., for marketing), you can withdraw that consent at any time.

Legal Bases for Processing International Data

We process your data under the following legal bases:

  • Contractual Necessity: To fulfill your reservations and provide the services you’ve requested.

  • Legitimate Interests: To improve our services, market to you, or ensure site security.

  • Consent: When required, such as for sending marketing emails or using cookies.

  • Legal Obligations: To comply with applicable laws and regulations.

11. Data Transfers and Storage

Since Open Road Resorts operates in the United States, your personal information will be transferred to and stored in the U.S. By using our services, you acknowledge and agree to this transfer.

We take steps to ensure your information is protected during these transfers, including using appropriate safeguards like encryption and secure data storage practices.

12. Exercising Your Rights

If you are an international guest and wish to exercise any of your rights under GDPR or similar laws, please contact us at:

Email: info@visitopenroadresorts.com

We may require verification of your identity before processing your request.

13. Questions? Get in Touch!

We’re here to help. If you have any questions about your privacy or how we use your information, please contact us:

Open Road Resorts
Email: info@visitopenroadresorts.com

14. Changes to This Policy

We may update this policy from time to time. If we do, we’ll post the updated version here with a new “Last Updated” date. We will also notify users via email or a prominent website notice. Please check back to stay informed.